Making rented properties accessible together
14 months
1 week
5 min
About Dwello
Dwello was founded in 2021 with the desire to open up the residential investment market. The platform helps real estate investors, from beginners to experienced investors, to analyze, buy, and own home investments with confidence.
Building a start-up together
At Thesio, we have a broad view of the market and are always curious about disruption. The rented property market is one such market where transparency and accessibility were lacking. That is why we have been involved in this concept from day one. This involvement goes beyond just the development of the platform, but also really focuses on advice in building a start-up and a long-term strategy.
From prototype to MVP
By being involved from the start, we have also jointly chosen the right approach in realizing this innovative platform. The 2 sided platform brings supply and demand together. In order to create the right starting point together, it was decided to first create a clickable prototype to develop. By further tightening this up and with the necessary funding raised, the development process was started for the MVP (Minimum Viable Product). This MVP was quite extensive in functionality because both target groups (owners, buyers) needed a good basis in functionality to set up the platform as much self-service as possible.
3 pivots in 14 months
An important part of the realization of such a platform is remaining agile. Especially in a changing market such as that of rented real estate, it is important to adjust the proposition where necessary or, on the contrary, to take advantage of commercial opportunities that come by. This led to 3 pivots that were carried out to a certain extent to unlock the offer to users in a different way. Because we set up the platform robustly, we were able to do these iterations from agile development make it relatively easy. The business was not stopped by technical restrictions, but the business is actually leading the way for product development.
Our software vision for Dwello
In the sustainable development of such a platform, it is essential to find a good balance between an affordable starting point on the one hand and a good solid basis that can be built on for a longer period of time. An important consideration here is, of course, to what extent a concept has already been validated, otherwise it may also be advisable to first develop a smaller, simplified version to do that validation.
Dwello's tech stack
We chose to develop the platform in the Javascript stack, focused on an interactive and fast front-end. Especially in view of the growth in supply, this especially needed to be well organized. In addition to the platform, Dwello also uses a commercial website. We deliberately 'pulled' it away from the platform in order to give Dwello itself the freedom to fully iterate with the website. For this purpose, the user-friendly Webflow is used, which allows the client to easily change pages himself or create landing pages for campaigns.
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Behind the scenes
